22nd Anniversary

01 — Campaign details

Taking charge from inception to execution, I led a multifaceted campaign comprising two key initiatives:

02 — Creative process

Storewide Campaign (12 stores)

1. • Lucky Draw: Orchestrated a high-engagement lucky draw offering a Home Makeover package valued at $22,000.

   • Entry Management: Implemented a streamlined Wufoo Form to collect and manage over 3000 customer entries.

   • Winner Engagement: Coordinated prize collection and organized a ceremonial photo session with the company COO.

   • Promotional Materials: Designed and distributed impactful in-store posters, hanging mobiles, and cashier tops across 12 locations.

   • Exclusive Deals: Collaborated with product managers to secure and promote exclusive deals as part of the campaign.

Event with Adoption Drive

1. • Event Coordination: Designed event layouts and managed logistics for a successful 3-day event.

   • Live Demonstrations: Organized engaging live demonstrations to captivate attendees.

   • Creative Assets: Produced compelling digital and print materials in collaboration with internal designers.

   • Media Collaboration: Secured DJ from MediaCorp for enhanced event hosting.

   • Social Media Management: Executed effective campaigns and content strategies to drive event participation.

   • Community Impact: Led a successful adoption drive, resulting in over 260 products finding new homes out of 360 available.

03 — Results

Storewide Campaign:

• High Customer Engagement: Generated significant interest with over 3000 entries for the Home Makeover package.

• Successful Prize Execution: Seamlessly managed prize logistics and facilitated a memorable winner experience.

• Effective Brand Visibility: Enhanced brand presence across 12 stores through strategic placement of promotional materials.

Event with Adoption Drive:

• Strong Event Turnout: Attracted a twice number of attendees through effective event planning and promotion.

• Vendor Satisfaction: Received positive feedback for efficient logistics and vendor management.

• Digital Engagement: Achieved high social media engagement through targeted content and video campaigns.

• Charitable Impact: Successfully facilitated the adoption of over 260 products, demonstrating community support and engagement.