Must Buy From $1

Drove bi-weekly $1 promotions across 300+ stores through social and in-store activations, supporting $1.5M+ in sales.

New Hot Picks

Protein Picks

Integrated retail and 20 KOLs driving protein product discovery across 7-Eleven stores and social channels.

4-Day Specials

Drove weekly 4-Day Specials through A4 posters, shelf talkers and social content, supporting $100K+ in average campaign sales

22nd Anniversary

Led store-wide campaign with 3000+ entries, doubled sure-win prize redemptions, and 260 product adoptions during event.

Spin & Sure Win

Achieved 60% prizes redemption across 12 stores island-wide.

Rei Dubai Chewy Cookie

Kunafa & Pistachio Chocolate Bar

Sanrio Characters

Onigiri Ice Cream

Tamagochi

Pepsi Dubai Chocolate

3D Durian Ice Cream

Seventeen Miniteen

AI Infulencer TikTok Shop

Affliated Marketing

AI Short Drama/Comedy

Youtube

Content Creation - Lemon8

Achieved high engagement, 63.5K impressions in food content creation.

Collaboration Floral Gift Bundles

Sold out in a month, blending nature's finest gifts.

E-Commerce (Pet Industry)

Achieved 400+ orders, 3,000 units sold, 566 5-star reviews.

E-Commerce (Gemstones Industry)

Sold 14,000 units, acquired 3,000 customers, 2,500+ 5-star ratings

Binggs_ | Gamer | Microsoft Surface Pro 2 Laptop

Nano-influencer with 10.9K followers on IG.

Munah Bagharib | Harvey Norman Raya Sale Campaign

Micro-influencer with 97.9K followers on IG

SGAG - Hepmil Creators

Nano and micro-influencers with an average of 13K followers on IG.

Theresa Goh | Paralympian | Sponsorship

Nano-influencer with 5.2K followers on IG

Absolute Cycle

Secured free spin class, goodie bags, and exclusive deals for an event worth $517

Collins, G.Spa, Thai Spa & Natureland

Secured over 3,000 vouchers for a store-wide campaign.

Dyson

Showcased the latest hair care innovation in-store, released less than 2 months ago.

Dynasty Travel

Negotiated 3% off for travel vouchers.

DBS/POSB Credit Cardmembers

Achieved $20,000 sales for an IT campaign.

GoJek Drivers

Identified high preference for in-store redemptions of Electrical products.

Goh Joo Hin (New Moon)

Negotiated 2% off for a bulk order of over 250 cans of Abalone.

DBS Live Fresh Cardmembers

Delivered up to $600 savings to niche cardholders.

MediaCorp DJs

Coordinated key pointers for 6 DJs across 2 events.

Trust Bank

Promoted sustainability at Harvey Norman with 10 exclusive deals.

Udders

Negotiated a 5% discount with Udders in exchange for prominent brand visibility

Adopt For Charity + 22nd Anniversary Event

Doubled prize redemptions, hit record sales in-store, and adopted 260 items in three days.

Beat The Heat Shopping Fiesta Event

Increased event engagement: 60K impressions, 147K video views.

Eco-Savings Bonanza Sale

Promoted the $300 Climate Vouchers event, driving a 30% increase in-store voucher redemptions.

Westgate 3rd Birthday Bash Event

Spearheaded event planning, coordination, and activities.

Dark Advertisements

Worked with 14 top IT brands, achieving 3-4% CTR.

Geo-Targeting

Successfully targeted north-side audiences exceeding KPI.

Google Ads - Performance Max

Boosted awareness and landing page clicks for campaigns.

Telegram Advertising

Achieved over 28K views on @sgweekend for an event.

Press Advertisements

Ensured accurate ads, enhancing campaign communication and effectiveness.

In-Store Posters

Ensured timely, high-quality poster distribution, boosting visibility in-store.

The Straits Times | Life Section

Secured exclusive deals, enhancing visibility and competitiveness within a tight lead time.

Top 1 - Shop & Race Video

Event | Total Views: 487K

Top 2 - Warehouse Relocation Sale Video

Event | Total Views: 416K

Top 3 - Harvey Norman 22nd Anniversary Video

Event | Total Views: 404K

Weekly Furniture Sale Series (5 Videos)

Year End | Avg. Total Views: 250K

Chinese New Year Furniture Deals Video

Occasion | Total Views: 171K

LG Experience Zone Grand Opening

Event | Total Views: 188K

Dining Chair Sale Video

Promotion | Total Views: 191K

Year-End Sale Furniture Video

Promotion | Total Views: 183K

Factory Outlet 6th Anniversary Sale Video

Event | Total Views: 161K

Beat The Heat Shopping Fiesta Video

Event | Total Views: 147K

Triple Save Climate Vouchers

Campaign | Trend-jacking | Total Views: 31K

Valentine's Day Gifts Video

Occasion | Electrical & IT | Total Views: 17K

Spring Cleaning Season Video

Occasion | Electrical | Total Views: 13K

Italian Furniture Fair Video

Event | Total Views: 8K

Urban Furniture Roadshow Video

New Product Launch | Total Views: 7K

Harvey Raya Sale Video

Campaign | Trend-jacking | Total Views: 2.8K

Bedding

Managed 10 bedding posts monthly across 7 brands.

Contests

Boosted in-store and social engagement across two events and campaigns.

Events Highlights

Promoted 7 events with engaging socials.

Electrical Campaigns

Executed 7 social campaigns

IT Campaigns

Four campaigns led to increased IT product awareness.

HN Empowers

Educational post achieved 1.2% CTR.

HN Community

Managed monthly themed posts for categories with over 22,000 impressions.

Impersonation

Successfully mitigated customer risks from unofficial pages and scams.

Instagram Stories

Promoted 9 events on social stories in real-time.

Lifestyle

Improved Instagram feed, achieving 30,000 impressions per post.

Mall Advertising

Curated social content with Millenia Walk and Seletar Mall.

On-site Images

Executed 19 posts, driving 60,000 impressions each.

Press Advertisements Deals

Executed time-sensitive deals posts weekly.

Supplier Artworks

Reviewed and approve over 20 Electrical & IT posts ensuring alignment with brand standards.

Thematic Campaigns

Drove 30,000+ impressions across 14+ campaigns.

Tactical Posts

Achieved 60,000 impressions and 500+ link clicks monthly.

A5 Thank You Card

Distributed 5,000 cards to encourage user generated content.

A1 Artwork

Organised prize ceremony, gifting winner a custom artwork.

6ft x 6ft Standing Boards

Printed and displayed boards, enhancing event engagement and education.

Physical Vouchers

Distributed over 2000 high-quality vouchers across 12 store locations.