Top 3 - Harvey Norman 22nd Anniversary Video
— 01 Concept and Creative Process
The goal was to promote the anniversary event by involving different sales specialists at the store.
Their participation in discussing various event activities aimed to bring a sense of human touch to the promotion.
02 — Creative process
I managed the entire video production process, ensuring a professional and engaging outcome. This involved:
Conceptualization: Developing a strategy to feature sales specialists discussing different activities to add a personal and relatable element to the event promotion.
Shooting: Filming the sales specialists as they highlighted the various activities, capturing authentic and engaging footage.
Editing: Using CapCut to create a polished and cohesive video, enhancing the content with transitions, text overlays, and other effects to maintain viewer interest.
Posting: Publishing the final video on social media platforms to maximize reach and engagement, effectively promoting the anniversary event.
Key Messages
