The Straits Times | Life Section

01 — Project details

Collaborated with the Electrical and IT product managers to secure and feature exclusive deals in The Straits Times for the Black Friday theme.

02 — Creative process

Worked with product managers to identify exclusive deals within a tight half-day lead time.

• Coordinated with The Straits Times team for copywriting and provided high-resolution product images.

• Ensured timely and accurate delivery of all required materials to meet publication deadlines.

03 — Results

Successfully secured and featured exclusive deals in The Straits Times, enhancing our competitive edge.

Despite competitors featuring a similar deal, our proactive efforts ensured prominent placement and visibility.