GoJek Drivers
02 — Creative process
Worked with the Electrical and IT buyers to secure exclusive deals for drivers and collaborated with Gojek on the marketing collateral.
Resulting in three collaborations: one in-store and two online campaigns to reward drivers.
First Collaboration - The Most Important Man Event
Drivers flash GoPartner app at Harvey Norman Millenia Walk for special rates.
Gojek pushed out the messaging to drivers on Telegram.
Gojek Drivers has to approach the sales staff to find out more.
2nd Collaboration - Promo Code to be used on Harvey Norman Website
Use code "HNGOAIR" to redeem savings on Philips Air Purifier.
Use code "HNGOELEC5" to redeem 5% off on Electrical products on the website.
Use code HNGOIT7 to redeem 7% off on selected IT products on the website.
Use code HNGOIT to redeem 7% off 11 IT products on the website.
3rd Collaboration - Landing Page on Harvey Norman Website
Mobile Banner
Exclusive categories deals offered to Gojek Drivers