As part of the Sure Win Wang Wang Campaign, aligned with the Chinese New Year season, my objective is to procure Abalone as a gift-with-purchase (GWP) for scratch-and-win cards.
02 - Creative process
Campaign mechanics
Press Advertisement
Campaign mechanics
Press Advertisement
03 — Results
Achieved a 2% discount on bulk orders for over 250 cans of Abalone, resulting in significant cost savings for the marketing department.
Ensured timely delivery of the correct quantity to all 12 stores two weeks before the campaign.