Binggs_ | Gamer | Microsoft Surface Pro 2 Laptop

01 — Project details

The goal was to promote the new Microsoft Surface Laptop Studio 2 as the most powerful laptop for creative work, gaming, and video editing. The video also highlighted exclusive Microsoft Concierge services at Harvey Norman.

02 — Creative process

1. Sourced micro-influencer within Microsoft's budget and target audience.

2. Collaborated on 1 IG post, 1 IG reel, and 1 TikTok video, providing her with the laptop.

3. Managed timeline (20 Nov - 31 Dec 2023) and content direction (vlog style).

4. Coordinated with Microsoft for influencer training on the laptop.

5. Provided feedback on drafts and oversaw approval before posting.

03 — Results

Achieved 10.1K organic video views on Instagram with 508 likes and reached over 4,300 accounts, averaging a 10-second watch time for a 1-minute video.

However, the TikTok cross-post only garnered 1,175 views and a lower average watch time of 5.6 seconds, predominantly reaching a male audience.