Dark Advertisements

01 — Project details

The Great Brands Festival campaigns aim to showcase brands that have been exclusively negotiated for special prices.

02 — Creative process

Managed a $15,000 digital strategy.

• Created dark ads with a $6,000 budget.

• Ran each brand’s assets for one week.

• Coordinated exclusive deals with IT product managers.

• Targeted remarketing audiences (RMK) and IT product segments with social media agency.

03 — Results

Achieved an average 30,000 impressions per post within advertising budget.

• Attained a 3-4% click-through rate (CTR).

• Maintained a low cost per click (CPC) at $0.30

• Secured over 3,500 full video views and 500 link clicks for each post.