Contests

01 — Project details

Led social media contests with $10 Harvey Norman Vouchers to drive event attendance, and implemented QR code entries for in-store campaigns.

02 — Creative process

Collaborated on collateral designs, managed winner communications, and coordinated copywriting with social media agencies.

03 — Results

Social media giveaways garnered over 200 comments and 100 likes, promoting event visibility through sharing.

In-store events like HN's 22nd anniversary drew over 3,200 entries with a $100 spend requirement, showcasing effective engagement strategies.