Absolute Cycle

01 — Project details

To promote wellness, we partnered with fitness vendors like Absolute Cycle to enhance our event with engaging activities and exclusive incentives.

02 — Creative process

After persistent outreach via emails, calls and in-store visits, Absolute Cycle agreed to provide:

• Free $49 spin classes and choreography sessions with 8 bikes and 1 instructor each day.

Collaborating with IT buyers, I arranged exclusive goodie bags worth $152 featuring:

• Fitbit gym bag, water bottle, and Harvey Norman PC voucher.

• An additional free spin class from Absolute Cycle.

Participants who signed up also enjoyed exclusive deals from Fitbit, Garmin, and Philips, saving up to $316.

03 — Results

Within one week of posting, all 48 slots for each day of the spin class event were filled, with an additional 205 people on the waiting list, showcasing overwhelming demand and participation.