Geo-Targeting

01 — Project details

Executed three promotional posts for Northpoint's 6th anniversary event.

02 — Creative process

1. Developed social media posts promoting event participation.

2. Collaborated with an event company for voucher redemption logistics.

3. Launched geo-targeted campaigns specifically for Northpoint's anniversary.

03 — Results

1. Fully redeemed $10 Harvey Norman Vouchers over two days of the event.

2. Launched successful geo-targeted NP Anniversary campaign in north Singapore.

3. Two Reach campaigns surpassed KPIs; NP Anniversary Onsite Photos achieved lower CPM. Factors: geo-targeting, limited audience, higher daily budgets.