Theresa Goh | Paralympian | Sponsorship

01 — Project details

Sponsored a micro-influencer with $5K in Furniture products for social posts to highlight Harvey Norman's value-for-money range and knowledgeable staff.

02 — Creative process

1. Collaborated with influencer on the creative direction.

2. Ensured the video included scenes of in-store filming, furniture sections, and shopping moments.

3. Highlighted Harvey Norman’s extensive furniture selection and product knowledge.

4. Provided feedback on video drafts and oversaw approval before posting.

03 — Results

Despite achieving 3.1K organic views, we successfully sponsored an Asian record holder, leveraging her influence to enhance brand visibility and credibility in Singapore.