Adopt For Charity + 22nd Anniversary Event

01 — Project details

As the lead coordinator for the Harvey Norman 22nd Anniversary Event with an adoption drive at the Millenia Walk Flagship Store, I managed key responsibilities to ensure success:

02 — Creative process

• Event Design and Coordination: Designed event page layouts and coordinated activities with vendors.

• Organized live demonstrations and managed event logistics.

• Digital and Print Design: Created captivating digital assets and print collateral with in-house designers.

• Media Collaboration: Secured DJ collaterals with MediaCorp and managed key pointers for event hosting.

• Social Media Management: Executed campaigns and engaged audiences with compelling content and video.

• Charity and Community Engagement: Led successful adoption charity drives and fostered community involvement.

• Negotiation and Promotion: Negotiated exclusive deals and orchestrated effective prize strategies.

03 — Results

• Doubled usual prize redemptions to approximately 600 winners.

• Achieved record-breaking sales for flagship store.

• Facilitated adoption of 260 out of 360 items during the 3-day event.