Distributed 5,000 cards to encourage user generated content.

A5 Thank You Card

Managed 10 bedding posts monthly across 7 brands.

Bedding

Ensured accurate ads, enhancing campaign communication and effectiveness.

Press Advertisements

Ensured timely, high-quality poster distribution, boosting visibility in-store.

In-Store Posters

Nano-influencer with 10.9K followers on IG.

Binggs_ | Gamer | Microsoft Surface Pro 2 Laptop

Doubled prize redemptions, hit record sales in-store, and adopted 260 items in three days.

Adopt For Charity + 22nd Anniversary Event

Worked with 14 top IT brands, achieving 3-4% CTR.

Dark Advertisements

Secured exclusive deals, enhancing visibility and competitiveness within a tight lead time.

The Straits Times | Life Section

Top 1 - Shop & Race Video

Portfolio

Absolute Cycle

Increased event engagement: 60K impressions, 147K video views.

Beat The Heat Shopping Fiesta Event

Successfully targeted north-side audiences exceeding KPI.

Geo-Targeting

Boosted in-store and social engagement across two events and campaigns.

Contests

Organised prize ceremony, gifting winner a custom artwork.

A1 Artwork

Micro-influencer with 97.9K followers on IG

Munah Bagharib | Harvey Norman Raya Sale Campaign

Rei Dubai Chewy Cookie

AI Infulencer TikTok Shop

Drove bi-weekly $1 promotions across 300+ stores through social and in-store activations, supporting $1.5M+ in sales.

Must Buy From $1

Top 3 - Harvey Norman 22nd Anniversary Video

Nano and micro-influencers with an average of 13K followers on IG.

SGAG - Hepmil Creators

Promoted the $300 Climate Vouchers event, driving a 30% increase in-store voucher redemptions.

Eco-Savings Bonanza Sale

Boosted awareness and landing page clicks for campaigns.

Google Ads - Performance Max

Secured over 3,000 vouchers for a store-wide campaign.

Collins, G.Spa, Thai Spa & Natureland

Events Highlights

Printed and displayed boards, enhancing event engagement and education.

6ft x 6ft Standing Boards

Kunafa & Pistachio Chocolate Bar

AI Short Drama/Comedy

New Hot Picks

Weekly Furniture Sale Series (5 Videos)

Nano-influencer with 5.2K followers on IG

Theresa Goh | Paralympian | Sponsorship

Electrical Campaigns

Spearheaded event planning, coordination, and activities.

Westgate 3rd Birthday Bash Event

Achieved over 28K views on @sgweekend for an event.

Telegram Advertising

Showcased the latest hair care innovation in-store, released less than 2 months ago.

Dyson

Distributed over 2000 high-quality vouchers across 12 store locations.

Physical Vouchers

Achieved high engagement, 63.5K impressions in food content creation.

Content Creation - Lemon8

Sanrio Characters

Integrated retail and 20 KOLs driving protein product discovery across 7-Eleven stores and social channels.

Protein Picks

Dynasty Travel

Chinese New Year Furniture Deals Video

Four campaigns led to increased IT product awareness.

IT Campaigns

Sold out in a month, blending nature's finest gifts.

Collaboration Floral Gift Bundles

LG Experience Zone Grand Opening

Dining Chair Sale Video

HN Empowers

Managed monthly themed posts for  categories with over 22,000 impressions.

HN Community

Successfully mitigated customer risks from unofficial pages and scams.

Impersonation

Year-End Sale Furniture Video

Drove weekly 4-Day Specials through A4 posters, shelf talkers and social content, supporting $100K+ in average campaign sales

4-Day Specials

Onigiri Ice Cream

Achieved 400+ orders, 3,000 units sold, 566 5-star reviews.

E-Commerce (Pet Industry)

Factory Outlet 6th Anniversary Sale Video

Beat The Heat Shopping Fiesta Video

Achieved $20,000 sales for an IT campaign.

DBS/POSB Credit Cardmembers

Identified high preference for in-store redemptions of  Electrical products.

GoJek Drivers

Negotiated 2% off for a bulk order of over 250 cans of Abalone.

Goh Joo Hin (New Moon)

Delivered up to $600 savings to niche cardholders.

DBS Live Fresh Cardmembers

Promoted 9 events on social stories in real-time.

Instagram Stories

Tamagochi

Pepsi Dubai Chocolate

Sold 14,000 units, acquired 3,000 customers, 2,500+ 5-star ratings

E-Commerce (Gemstones Industry)

Led store-wide campaign with 3000+ entries, doubled sure-win prize redemptions, and 260 product adoptions during event.

22nd Anniversary

Coordinated key pointers for 6 DJs across 2 events.

MediaCorp DJs

Improved Instagram feed, achieving 30,000 impressions per post.

Lifestyle

Achieved 60% prizes redemption across 12 stores island-wide.

Spin & Sure Win

3D Durian Ice Cream

Promoted sustainability at Harvey Norman with 10 exclusive deals.

Trust Bank

Curated social content  with Millenia Walk and Seletar Mall.

Mall Advertising

Campaign | Trend-jacking | Total Views: 31K

Triple Save Climate Vouchers

Occasion | Electrical & IT | Total Views: 17K

Valentine's Day Gifts Video

Seventeen Miniteen

Negotiated a 5% discount with Udders in exchange for prominent brand visibility

Udders

Executed 19 posts, driving 60,000 impressions each.

On-site Images

Executed time-sensitive deals posts weekly.

Press Advertisements Deals

Occasion | Electrical | Total Views:  13K

Spring Cleaning Season Video

Reviewed and approve over 20 Electrical & IT posts ensuring alignment with brand standards.

Dyson

01 — Project details

Collaborated with Dyson's product manager for live demos at the Harvey Norman Eco-Bonanza Savings Event on April 6 & 7, showcasing their latest hair care innovation, released just two months prior, in-stores.

02 — Creative process

With only two weeks to prepare, worked closely with Dyson on event collateral to highlight the Dyson Airstrait™ effectively.

Check out my work

03 — Results

Dyson's participation was a success, with attendees loving the live demos and the new product launch creating significant excitement, as seen in the enthusiastic crowd photos.