Must Buy From $1

01 — Project details

A recurring bi-weekly promotion designed to drive awareness and purchase of $1 products across 450+ 7-Eleven stores.

I translated the commercial promotion into consistent consumer-facing touchpoints across social media and in-store, ensuring the offer was clearly communicated at every stage of the shopper journey.

Retail Activation Assets for 300+ Stores

A2 Board
Maximized store-front visibility and captured attention before shoppers entered the store.

A3 Poster/A4 Poster
Reinforced the $1 promotion across key in-store shopper touchpoints.

Super Deals Shelf Talkers
Highlighted participating products directly at shelf level to drive product discovery.

Driving Value Across 14 Categories

Confectionary

Dairy

Snack

Snacks

“

Each cycle, I developed the campaign assets across social posts, short-form video and in-store POSM, including A2/A3/A4 posters and shelf talkers. Where relevant, KOL activations were incorporated to extend reach and drive product discovery.

02 — Creative process

— Veronica Levinsky, Head of Marketing at Copyfolio

Developed my first short-form video for the from $1 Drinks promotion, using a POV-led concept and product-focused storytelling to drive awareness. The video generated 384.8K impressions, 574 likes, 16 comments and 50 saves.

Partnered with the creative agency to develop an alternative “sign from the universe” concept, translating the $1 Drinks promotion into engaging short-form content that generated 143.7K impressions.

Partnered with the creative agency to develop a “refreshing hot day” concept, using relatable everyday storytelling to bring the $1 Drinks promotion to life and generate 159K impressions.

Reels & Content Performance

03 — Results

Consistently achieved $1.5M+ in forecasted sales every two weeks, demonstrating the campaign’s scale and sustained commercial impact across 300+ stores.