Our objective was to create a compelling video that aligns with the F1 season and effectively highlights the event's racing theme.
02 — Creative process
My concept involved creating a transition video that begins with someone at home and seamlessly transitions to the event space, where they are engrossed in racing games from MSI during the event.
MSI requested to repost the video, an honour and testament to my work.
03 — Results
We achieved 487K video views within five days of posting on Tuesday to promote the event by Saturday, significantly raising event awareness.
