MediaCorp DJs

01 — Project details

Facilitated effective DJ engagement and audience interaction during the event through well-prepared communication materials.

02 — Creative process

  1. Roving Report Pointers:

    • Created 60-second pointers for DJs to broadcast back to the radio station.

    • Developed event-specific pointers for DJs to use while speaking, hosting, and engaging with the crowd.

  2. Trailer Pointers:

    • Drafted concise key points for DJs to broadcast before the event to generate interest and excitement.

  3. Mobile Studio Pointers:

    • Ensured all key activities and USPs of the event were highlighted in the mobile studio pointers.

    • Collaborated with the marketing manager and general manager for approval of all materials.

  4. Briefings:

    • Conducted briefings with the DJs on key points to mention during the event for smooth execution and effective crowd engagement.

HN 22nd Anniversary Event (11 Nov 2023) 2pm - 4pm

MediaCorp Class 95 DJs (Yasminne Cheng and Catherine Roberts)
Crowd at Harvey Norman Millenia Walk Flagship Store
Claw & Sure Win
Teamwork

HN 22nd Anniversary Event (11 Nov 2023) 4pm - 6pm

MediaCorp Yes 933 DJs Zhong Kunhua and Chen Qijia
Crowd for Adopt for Charity
Pay Just $1 Lucky Draw
Teamwork

Sure Win Wang Wang Event (13 Jan 2024)

MediaCorp 972 DJs (Violet Fenying 粉 樱 and Kenneth 江 坚文)
Crowd at the activities booth
Harvey Norman Millenia Walk Flagship Store
Teamwork

03 — Results

  1. Crowd Engagement: Both events experienced overwhelming crowd presence and interaction.

  2. Effective Communication: DJs generated significant crowd interest and participation based on the prepared pointers.

  3. Event Success: The structured run-down pointers ensured the events ran smoothly and all key points were communicated effectively.

+65 9337 8336 | amandaybnx@gmail.com

© Amanda Yap Bing Ni, 2026