Eco-Savings Bonanza Sale
02 — Creative process
Coordinated vendor activities, managed 400 sure-win and 48 lucky draw prizes, and arranged in-store demonstrations.
• Promoted the event and Philips cooking demo on social media, filling all 20 demo slots.
• Developed educational materials on energy savings and ensured accurate press advertisements.
Featured icons for eligible products and negotiated exclusive deals like $98 ceiling fans.
• Engaged vendors for interactive activities and coordinated live in-store demonstrations.
• Utilized social media platforms for targeted promotion and real-time event updates.
• Designed an optimal event layout to enhance attendee experience.
03 — Results
Successfully executed the campaign within a tight timeline.
• Achieved high engagement with fully booked Philips cooking demo slots.
• Ensured seamless coordination among stakeholders.
• Increased visibility and interaction through effective social media strategies.
• Successfully educated customers on eco-friendly purchases through educational materials.