Beat The Heat Shopping Fiesta Event

01 — Project details

Led a high-impact event, coordinating multiple teams and ensuring seamless integration to maximize engagement.

02 — Creative process

1. Landing Page: Worked with in-house designers to create an engaging landing page.

2. Prizes: Collaborated with product managers for lucky draw and sure-win prizes.

3. Vendors: Coordinated with external vendors for event games and food.

4. Supplier Activities: Partnered with product managers for in-store supplier activities.

5. Social Media: Created social posts to promote the event.

6. Video Production: Produced a promotional video.

7. Real-Time Coverage: Posted onsite crowd images to boost weekend attendance.

03 — Results

1. Social Media: Over 60,000 impressions.

2. Promotional Video: 147K views across social platforms

3. Real-Time Coverage: 30% increase in weekend foot traffic.

4. Engagement: High social media engagement and positive attendee feedback.