A5 Thank You Card

01 — Project details

Encouraged customers to post about their Furniture purchases on social media to generate user content for Harvey Norman.

02 — Creative process

1. Designed a thank-you card with the in-house designer.

2. Outlined instructions for customers to post and tag us for a chance to win $30 vouchers.

3. Secured approval from the furniture and marketing general managers.

03 — Results

Printed and distributed over 5,000 cards to 5 stores and the warehouse team. Despite efforts, there was no customer participation.