01 — Project details

Implemented a digital Spin & Win campaign featuring gift-with-purchase promotions:

02 — Creative process

1. Collaborated with an event company to deploy 12 digital tablets with the Spin & Win application.

2. Coordinated prize selection with the general manager.

3. Designed campaign artwork and in-store collaterals with our in-house team of designer.

4. Sourced physical vouchers for PC or Notebook Health Checks and $10 Discount Vouchers through an external vendor.

5. Developed an Excel sheet for streamlined voucher redemption and communicated to the stores.

03 — Results

Achieved an 60% redemption rate for sure-win vouchers across all 12 participating stores, demonstrating successful customer participation and campaign effectiveness.